Your challenge: Your product/service isn’t the kind of thing social media usually lights up about, but you know you need to harness the power of social anyway.

My solution: I have spent my career taking important-but-admittedly-less-sexy topics like local government, IT services, and postcard marketing and turning them into content that connects with audiences on social. We’ll brainstorm together how to get the most out of social for your brand.

Your challenge: You’re doing the social media thing, but you don’t really know if it’s working. As a result, you don’t really know how to improve.

My Solution: I have 6 years of experience leading socal measurement and analytics for a global corporation, and I can help you build out a measurement framework that prioritizes the most important metrics for your use case. I can also help you build out a social research function that feeds actionable intelligence into your wider marketing efforts.

Your challenge: Maybe your social approach feels stale and you need a new “big idea” to get things moving again. Maybe you want to audit your measurement approach or shift your KPIs. Maybe you have a gap in your competitive intelligence.

My solution: Insight and experience for hire. Sometimes adding a new voice to the mix is all that is needed to get things moving in the right direction again. I have over 10 years of experience in the social media field and I can help you identify your gaps and build a plan for getting where you need to go.